Front-end Merchandise

• The fastest growing segment of our business has been with the independent drug store
• Each year a growing number of independent drug stores look to Variety Distributors Incorporated to be their primary supplier for front-end merchandise

Complete Product Mix

• Variety Distributors has the merchandise mix the independent Drug Retailer needs.
• We stock a complete cosmetic Department including national name brands such as Revlon, Almay, Bonne Bell, Cover Girl, Maybelline and Wet N Wild
• Our expanded Generic Products Department has been excellent at retail. We carry over 500 items in the "Good Sense" line in the Health $ Beauty Aids and house wares categories

Increased Sales

• Chain drug stores are reporting front-end sales of up to 37% of total sales.
• In many of our towns, the independent drug stores is the main retailer of general merchandise, Creating even more opportunity for increased merchandise sales at higher gross margins.
• VDI has the experience, merchandise assortment and the tools to help you achieve your goals

Phase 1 ~ Discussion

• Renovation of leased or purchased sales space
• Fixtures and display
• Merchandise Investment
• Start-up expense including salaries, advertising, insurance and utilities
• Working capital
• Legal and initial store operating expense

Phase 2 ~ Planning

Once an investment figure is decided for the new Hometown Variety, we will discuss the selling of shares of stock to fund the project

Phase 3 ~ Implementation

• Assist in site selection
• Complete a detailed blueprint of store fixtures and merchandise placement
• Order all merchandise for store
• Onsite VDI project manager supervises store setup